Pricing

Simple, honest pricing.

Start free for 14 days. No card required. Upgrade when you're ready to scale.

Starter

$29/month

For coaches just getting started with their online business.

  • Up to 10 clients
  • Program builder (strength, running, Hyrox, cycling)
  • Branded white-label client portal
  • Client messaging
  • Analytics & progress tracking
  • Payments tracking
  • Workout logging & PR detection
  • Weekly check-ins
  • 14-day free trial
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Most Popular

Pro

$79/month

For growing coaches managing a serious client base.

  • Up to 50 clients
  • Everything in Starter
  • Nutrition coaching & meal plans
  • Habit tracking
  • Advanced analytics
  • Priority email support
  • 14-day free trial
Start Free Trial

Elite

$149/month

For established coaches running a full-scale operation.

  • Unlimited clients
  • Everything in Pro
  • Dedicated onboarding support
  • Early access to new features
  • 14-day free trial
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All plans include a 14-day free trial with full access

No credit card required during trial · Cancel anytime · Pay by card or PayPal

Common questions

Is there a free trial?

Yes — every plan starts with a 14-day free trial. Full access, no restrictions, no card required. After 14 days you'll be prompted to subscribe.

How does billing work?

After your trial, you subscribe monthly via PayPal or card. Payment is processed securely through PayPal — you can use your PayPal balance, a linked debit or credit card. Your account activates automatically the moment payment is confirmed.

Can I change plans later?

Yes. You can upgrade or downgrade your plan at any time from the Payments section of your dashboard.

What do clients see?

Clients access a fully branded portal with your brand name and colors — they never see "Kova Fitness". They can view their programs, log workouts, submit check-ins, message you, and view their billing history.

Can I add clients from different training styles?

Absolutely. Kova supports strength, running, Hyrox, cycling, and hybrid training — you can mix and match across your client base.

What happens if I exceed my client limit?

The app will prompt you to upgrade before you can add more clients. Existing clients are never affected.

Ready to get started?

14 days free. No card. Cancel anytime.

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